Strategies and Planning

Introduction╰┈➤✎

Strategy is an action taken by management to achieve one or more of the organization's aims. Strategy is also defined as "a general direction established for the firm and its many components in order to achieve a desirable condition in the future." The extensive strategic planning process yields strategy". A strategy entails combining organizational operations as well as utilizing and distributing scarce resources within the organizational environment in order to fulfill current objectives.

Planning is the essential management job that entails deciding ahead of time what is to be done when it is to be done, how it is to be done, and who will do it. It is an intellectual process that establishes an organization's objectives and determines potential courses of action to attain those objectives. It outlines precisely how to achieve a given goal.

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Brilliant Shipping Agency Sdn Bhd was established in 2016 by two people but at that time they didn’t have an official company. In 2019, they started their business and have one worker. Brilliant Shipping Agency Sdn Bhd is amongst a very small number of Malaysian Shipping/International Freight Forwarders and they do have a plan to expand their company by opening more branches in Malaysia because it is Malay people’s business. They also want to strengthen their company so that they can provide their service for a long time.

Besides, Brilliant Shipping Agency Sdn Bhd’s strategies are based on their experience. Let’s talk about their background company. Brilliant Shipping Agency Sdn Bhd is involved with Palm Kernel Shell (PKS) business. PKS mostly used in Japan as fuel so they are suppliers for that company in Japan. The owner of Brilliant Shipping Agency Sdn Bhd tried to establish a good relationship with Japan to develop their business from time to time, so they will fulfill Japan’s company request for PKS. For example, Japan’s company wants 200 tons of PKS in a month so they will give exactly 200 tons of them.

Furthermore, their strategies are also based on their commitment for example they need to trust each other in that Japan’s company. As you might know, Japan is a country that is very punctual in their daily life. The same goes for their business, Brilliant Shipping Agency Sdn Bhd needs to follow when Japan’s company wants their Palm Kernel Shell (PKS) and if Japan’s company wants the PKS for today, they also need to settle all documents for that day too. Their strategies are to make sure that there is no failure in their customer’s orders.

Last but not least, Brilliant Shipping Agency Sdn Bhd’s strategies and planning is they build plan by using SWOT analysis. For example, they need to know how much budget they need to spend on their trucks to send their Palm Kernel Shell (PKS) and to pay the driver. They have five to six drivers for their trucks. They also need to know each department’s goals so that they can achieve them together.

In conclusion, to achieve their strategies and planning. They need to work hard to do better in their business for both companies. They also need to have a good relationship with that Japan’s companies for a long time so that they can expand their Palm Kernel Shell (PKS) in another country. Brilliant Shipping Agency Sdn Bhd also can attract other business owners with their services offered if they continue to have good teamwork.